It is fair to say that the current uncertain times we are currently in during this crisis, has definitely given us a lot of time for reflection. Li Edelkoort, the influential trend forecaster has called it “quarantine consumption”, that is having a devastating impact on our economy and culture, but ultimately offers a “blank page to a new beginning”Brands have been forced to slow down or stop production altogether. Fashion is an industry which relies on speed, from one seasons sale to the next. However, the crisis is slowing us down, bringing people together and creating a sense of responsibility and empathy. Until the crisis, global fashion businesses were producing 150bn items of clothing each year, far in excess of a global population of 7.8 billion.As factory orders dry up, the lowly paid, overworked garment workers without sick pay or any financial cushion are the ones paying the biggest price. We can use this time to reflect on who makes our clothes and the impact the fast pace of the fashion industry has on our industry. We cannot continue down this path of unchecked overproduction, waste and human misery. Lucy Siegle, an environmental journalist wrote the forward to the Earth Logic report, this break Is a “lifeline” to the industry and a “chance to reboot our efforts and change our course based on evidence and fact”. We need to shift from production to the maintenance, use and care of existing clothes. It means reducing the volume of clothes we produce, and in turn, the amount of resources we are using. It means moving from globalised, unsafe supply chains to small production centres based around the needs and desires of local communities.

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